Stickers are an Inexpensive Way to Promote your Company

Perhaps one of the hardest things for a company to maintain is their marketing edge. New companies start up every day, whether online or in a retail location, and the competition is fierce. Stickers are a wonderful, creative and colorful way to promote your business on a small budget.

Everyone likes stickers

It’s true. Think about how much your kids enjoy getting the little smiley stickers at Wal-Mart, or selecting a sticker from the basket at the doctors office. In many ways we never really get over that. A sticker is a fun little reminder of what your company does. Making use of the popular nature of stickers doesn’t take much effort.

Custom stickers

You can opt to print up boring stickers on mailing labels in your office, or you can go to an online printing site and find a better solution. Custom stickers offer everything from die-cut shapes to custom bumper stickers. We all read bumper stickers, and if you put your company name, web address and a pretty picture on one, you are suddenly advertising to everyone who ever follows your car.

Custom stickers, like custom label printing, give you the opportunity to pass out freebees that already have your company information included. Imagine wrapping your label or sticker around a thousand water bottles and sponsoring a local 5k race. Every person finishing the race is handed a drink they really need and in the process they see your company name and logo. That kind of promotional power can’t be beat.

Not sure how to design your stickers?

Fortunately, understanding that not every person is a Michelangelo, online printing companies provide plenty of help in designing and customizing stickers. From simple shapes such as the traditional rectangular bumper sticker to a template you can use to produce your new company sticker, it is all available online.

You have a choice. You can fiddle around with the very helpful online design tools or you can ask for help and have someone work with you to create the perfect, eye catching sticker. Either way, you can’t lose. Additionally, companies like Vista Print actually provide many of these products free; you need only cover shipping.

4 More Ideas for Using your New Stickers

1. Order extras and use your stickers as your new mailing label. There is no reason to stick to traditional rectangular, boring labels. Stickers will generate more excitement.

2. Take a booth or table at a local business fair and pass out your stickers as part of a package of freebees. Combine them with a plastic trash bag for the car and an item that ties in with your business and you have an easy way to market your company.

3. Bumper stickers are even more desirable than regular stickers; they too can be handed out at event. If you are willing to spend a little more, offer magnetic bumper stickers so people won’t worry about damaging their car. If you can make a pun about your company name on these, their marketing value increases exponentially.

4. Become a sponsor at a local event. Use your stickers to mark any product you hand out. Whether you are passing out water bottles at a race or candy at a community Halloween night, your name is getting out to a receptive audience.