Stickers and Flyers and Business Cards; Oh My!

When you think of business supplies you probably think about stationery, ink cartridges and printed envelopes; and all of those are necessary. However, there are many other options that you can employ to promote your business effectively, and not making use of them is a shame. Items such as stickers, flyers, business cards and more are all part of the package.

Stickers Offer Variety

Stickers are both fun and useful. If well designed, a sticker can take on aspects of a “viral” campaign. While few kids still collect Lisa Frank bubbly, bright colored stickers for their notebooks, you will see that stickers have taken on a life of their own in the culture of the young.

Just about every electronic device is now covered with stickers, rhinestones and other decorations. If your company is targeting this segment of the population you would be foolish to ignore the power of a well designed sticker.

Custom shapes, bright colors and clever sayings are the ways to attract the kind of attention you want from this demographic. If you sell MP3 players, make your stickers small enough to fit on your products. If you design and sell school supplies, provide free stickers for kids to place on their notebooks and lockers. You get the picture. Speak to your audience in their language.

Cheap Flyers and Business Cards

Here you have two inexpensive products that offer a lot of mileage. You can, and should use both flyers and business cards regularly. In fact, you should never be caught without some business cards. Keep an extra box in your car and make sure that you are stocked up before you set foot outside.

Flyers Can Go Anywhere

You can use the same flyer to do many tasks. Fold it in half and it becomes a mailer. Stick it in bags you use to package sales and it offers long term value; especially if it includes coupons or announcements. Hand them out on the sidewalk in front of your store to encourage people to walk in.

In some ways flyers are the most versatile marketing tool you have. They are easy to make up, quick to print and cost you very little. Place them where people have little choice but to read them, for example on the back of bus seats or on toilet stall walls. After a week or two, when the current batch has come down, do it again.

These Are Not Your Father’s Business Cards

Few people invest in standard rectangular business cards any more. Those that do either have such a strong reputation they don’t need more than the basics, or they are unaware of what is available.

From new materials such as plastic, wood and metal, to new printing techniques including foil overlay, imbedded additions and pop out toys, business cards have moved into the 21st century. Not only are business cards a great way to provide contact information, they can convey that your company is on the cutting edge.

Printing Online Will Save You Money

With all the ideas listed here, your best choice is to search for an online printing company that is familiar with the types of projects you have in mind. Some specialize in posters, others in stickers and still others in unique business cards. If you can find one company that does them all well, you have truly hit a gold mine.

With all your new and hip marketing materials your bottom line will grow beyond recognition.