Re-Purposing Ideas to Create Consistency in Posters, Brochures and Other Marketing

It is one of those odd business euphemisms, but the concept of re-purposing isn’t exactly new. The same can be said for the word branding, and any number of other current business terms. The basic idea is to reuse material you already have in slightly different ways. For example, using the graphic in your posters in your brochures, business cards and so forth, creates a seamless transition from one product to the next.

Why Do You Need Consistency?

When a big company puts together a marketing campaign their goal is to make sure that every time you see their slogan or graphic or hear their catch phrase you will make an immediate association. This is the idea behind branding. You see those golden arches, you think of fries. You hear a particular three note tone, you think of computer programs. Your marketing efforts should seek to accomplish the same thing.

By carrying a theme through several forms of marketing, you begin to achieve a specific brand association.

Photo Printing Works for Many Materials

Suppose you pick a specific photo to represent your company. Using the picture on your business cards, your brochures, your posters and anything else you print, will cause it to stick in the client’s mind. However, you have to use a bit of discretion in the process.

On your business card you may opt to have a small, very light version of the image; just barely there. On a poster you have in the store use a big version and bleed it out to the edges. Include it as one of the graphics in your brochure; you get the picture.

Color Printing Helps as Well
One of the best things you can do to help your printed materials get noticed is to print them in color. Even if it wasn’t as simple as people being keyed to notice color, the fact is that in the multimedia world in which we live, color is the standard. Black and white, while a bit cheaper, barely gains a glance. You want color and you want it to “pop.”

If you don’t know how to design color products, get help. Every marketing material you hand out must look professional if you are to compete with larger companies and present your business as a leader in the field.

Combine Business Brochures and Posters for an Effective Campaign

One way to create an effective marketing campaign that can be used both in store and out is to match up two products, such as brochures and posters. Hang posters in the store to spark interest in a new line, a new product or a new service and then hand out brochures that explain and describe things more extensively to your customers before they leave.

You will find that this kind of repurposing not only reduces how much effort it takes to produce marketing materials, it helps increase customer retention and sales.

You can find all of these products online at a printer that specializes in working with small to mid-sized companies. Pulling together a variety of media in one campaign is smart business.