Posters have been used for years to forward political agendas, to promote events from car races to rock concerts, to sell movies, and to educate and motivate in the classroom. Posters also promote art and ideas. Imagine a travel agent without travel posters on the wall.
Posters are overlooked as an advertising tool in other areas. Because of their large size, posters capture attention. People look at them. Posters can play a positive role in developing “brand” recognition. Blowing your logo/company name up to poster size promotes recognition. Recognition helps to create a sense that a company is good to do business with.
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