Planning a Marketing Campaign with Stickers

Stickers may not sound like a marketing strategy, but if you know how to use them and what types of stickers to get, they can be an effective, cross generational product. Stickers aren’t limited to the kinds of ornaments you place on invitations you mail out, they can include bumper stickers, labels and hand outs that you use at various events. As always, knowledge is power.

Printing Services Make a Variety of Stickers

Just as you would expect, an online printer is set up to create a number of sticker products you can use for your marketing campaigns. Whether you opt for die cut stickers, bumper stickers or simple labels, they can all be customized for you.

Online Label Printing Can Work for You

There isn’t much difference between a sticker and label; it is mostly a matter of the materials used. If you take the leap and make your labels out of sticker quality materials, you can use them for more than just envelopes. Stickers can be affixed to water bottles you hand clients when they arrive at your office or business, they can be placed upon simple gift certificates to dress them up and you can also use them on promotional packets and folders. In fact, their uses are only limited by your imagination.

Catch Their Eye with Custom Stickers

The idea behind custom stickers is that they are unique. You have an opportunity to use them to promote something very specific. You can change your stickers each time you start a new campaign. Here are three ways to use custom stickers in your marketing efforts.

1. Stick them in places where people can’t avoid them. It may seem a little strange but if your audience is already captive, they will actually enjoy having something to look at or read. Placing your stickers in public bathrooms, on the backs of stadium seats or bus seats, in a public elevator or on phone books increases your opportunities to be seen.
2. Footprints are a great way to direct your customers towards a product you wish to promote. You can place such stickers on the sidewalk outside your store or within your store and lead them where you want them to go.
3. Calendar stickers, if small enough to fit in a checkbook, on a planner or on a desk organizer are ideal for keeping your company in front of your client all the time. Hand them out freely and your clients will figure out what to do with them.

Get Help Designing What You Need

If you have never designed a sticker before, you might find all the options a bit intimidating; don’t worry. Any company that designs stickers will know how to help you get the most out of your marketing budget. They will not only be able to suggest a specific die cut shape that will work best for your business and logo, they will also help you pick a variety of shapes that will meet different needs.

Adding stickers to your current marketing plan will give you a chance at approaching more than one target audience. Colorful and jazzy stickers are perfect for young people, more serious and direct stickers may work better for an older audience, and so forth. Make stickers work for your business, and watch your sales soar.