Online Printing Services Provide Design Assistance for Your Printed Projects

The printing industry has been radically updated by the rise of online printing companies. Some are newcomers and some have been in the business for decades, or even longer, and have updated their business model to include online sales. Regardless of how the company came to be doing business online, the resulting changes are great news for printing service customers.

There was a time, not so long ago, that printing a new brochure meant finding a photographer to take pictures of your business or products, and if you didn’t have an in-house marketing department, then you would have to find a copywriter to write the content of your marketing materials and a graphic artist to put it all together in a workable layout. Then you would have to find a print shop to do the actual printing and take your drafts to them.

Nowadays, depending on the type of business you are in, you may still need a photographer, but chances are that you own a digital camera that takes pictures that are good enough to use in promotional pieces. Likewise, you may hire a local copywriter, but chances are that you can find someone online who is both talented and affordable.

An even better option for many small businesses is to produce your own materials with the help of the professionals at an online printing company. 123Print.com is one of the online printers that have a design services department. Before you even need assistance with designing the look of your product, check out the templates offered by the printer. They have thousands available, and you may find an “off the shelf” template that suits you just fine. If that’s the case, you just plug in your company’s information and place the order.

If you need more customized products, the design staff at 123 Print can help you with modifying their designs to meet your specifications, update or tidy up your own artwork or logo or they can design a logo from your sketches. If you can’t sketch, you can give them a verbal description of what you envision, and they will draft one up for you. In fact, they currently offer a package for $130 that includes three logo concepts and an additional three revisions to the one that you choose.

If you consider how much time you could sink into designing a new logo that would be better spent on actually doing business, that price seems quite reasonable. The costs of their design services are based on their basic rate, which is $60 per hour. Where a quote is given, it includes three revisions before any additional charge is applied to the job.

Each online printer offers different services, so keep that in mind when you shop prices online. If one company is cheaper for printing but does not offer any help with your design, then they may end up costing more in the long run if you have to hire outside help for design assistance.

There are several ways in which doing your design and printing online is beneficial. First, it saves you a lot of running around time. Even if you have staff to do your running, you would still have time and attention invested in making the decisions and communicating them to the runner as well as keeping track of the status of the project to make sure that it doesn’t fall off the rails somewhere along the way.

By doing business with an online printing company that can provide all the services you need from designing to printing the final product, you are making use of a streamlined process, where you have very little to keep track of. You check over what they come up with and when you give your approval, the order will be printed. It’s that simple.

Updating your marketing material is very important. You always want to let people know what you do and where you are. Dated brochures can make people question whether you are even still in business. Keep a current look, eliminate any doubts in the minds of potential customers, and they will be more likely to choose you as the one they give their business to.