New Year, New Products; Print Runner Can Make it Happen

What can you do with a greeting card? Try to think outside the box a bit. Print Runner is currently offering 50% off their usual prices so it really pays to find new, creative ways to market with them.

Make Good Use of Greeting Card Printing Sales

The holidays are just about over, only New Years remains at this point, but there is no reason not to use a greeting card to wish clients a good New Year, offer a small coupon, and encourage a repeat visit or any number of other things. This is the perfect time to thank customers who came in and spent money at your store or business during the last few weeks and it can all be done with greeting cards.

Of course you can also consider customizing greeting cards with die cut shapes, calendars on the back or by including special stickers.

Printrunner.com is a Great Source of Custom Stickers

Custom stickers are an efficient way to keep your message going strong all year long. Whether you opt for standard stickers or bumper stickers, go with 4/0 color – that means full color on the front, nothing on the back. Color sells, to put it simply. Cost effective, fun and durable, stickers are a great way to attract attention and reach new clients.

One of the best ways to get your sticker in plain view is to attach a magnet to the back. The truth is, whether you are thinking about a bumper sticker or a regular one, adding a magnet is a nice way to show your customers that you care about their needs. All of my bumper stickers end up on magnets, whether they come that way or not, but a sticker is much more likely to be displayed if it comes on one. It tells the customer that you are thinking about not marking up their car, a little bit of consideration that goes a long way.

Get Tri Fold Brochures at www.printrunner.com

New Year – new brochures. This is the perfect time to redesign your tri fold brochures. 4/0 color is a wonderful way to include color without spending too much. Of course, tri fold isn’t your only option. Take a look at the Print Runner website and take a look at all your options. There are so many ways to present your information to your customers/clients.

If you have been using a standard tri fold brochure then switching things up and using a gate fold or Z-fold brochure will create a bit of excitement without stretching your current format too much; after all you want to create interest, not overwhelm people with changes.

Design the Correct Message

There are some aspects of marketing that you should employ no matter what format you use. Remember to use action words, provide contact information clearly and boldly, and ask for the sale. People want to be wooed and if you are spending money creating promotional materials without making it easy to find you and stating clearly that you want to be the one who provides a customer’s needed service, you are missing out on your opportunity.

If you aren’t sure how to do this properly, let Print Runner help you design well worded, coordinated sales materials.