Move Beyond Club Flyers and Make a Real Impact

You can hardly move down the sidewalk of a busy city without being handed club flyers from an interesting assortment of characters. While most of us throw out those flyers at the first trash can we get to, there is something to be said for using flyers to promote your business. The key is to use them correctly in a manner that will make a positive impact, not a negative one.

If you aren’t sure what would be a negative use, think about the times you find flyers that make you irritated. Just like the flyer that is shoved in your hand as you walk along the street, flyers placed on windshields, in door handles and all over street lamp poles, are more likely to generate a negative reaction than a positive one. Your goal is to create something fun and functional that people will value.

Printing Services Online Offer a Variety of Sizes

Let’s start with the premise that you don’t have to make a flyer a full sheet, a half sheet or even a quarter page in size. Flyers should in some way relate to your business. For example, having them printed up on paper die cut in the shape of a bone is a great eye catcher for a pet business, or a computer shape for a tech support company.

There are times when getting a full sized flyer is the way to go. After all, if your flyers are the size of a standard sheet of paper you can simply fold it in half, affix the appropriate stickers and address labels and you have a great bulk mailer. In fact, this is one of the more popular advertising strategies used by small, single location stores.

3 Ways to Use Flyers Effectively

Once you have your flyers, unless you plan to use them for wallpaper, you have to get them in the hands of your customers.

1.If you run a retail location, put flyers in the customers’ bags. The flyer can announce a new line, an upcoming sale or an offer for a discount to returning customers during a certain period. Remember, anything that keeps your business in the front of the customer’s mind is good advertising.
2.Place them on bulletin boards of other stores which offer related products. For example, if you sell running accessories, teaming up with a runners’ shoe store and displaying each other’s flyers is a way to market without any expense.
3.If you really cater to a specific area in your city then consider taking your flyers and placing them in individual mailboxes on your own.

Alternatively, hire a reliable teenager to do the job for you – your time really is too valuable for that kind of labor intensive work.

Vista Print.com is a Great Source for Lots of Things, Not Just Flyers.

Flyers are just one of the many options you have when it comes to effective brand marketing. Companies such as Vista Print and U Printing offer complete lines of business boosting materials. Whether you need pens, calendars, magnets or business cards, online printers know the score and offer the best prices.