Let PrintPlace.com Handle Your Direct Mailing Projects Saving Both Time and Money

Online printer PrintPlace.com has a long list of products available, including everything from single-sided flyers to 96-page catalogs. Their specialty products include calendars, envelopes, labels, and stickers. They even offer “green” options and same day turnaround (for an additional fee). However, the thing that may make the online printing company the best choice for your marketing needs is their direct mailing service.

To take advantage of having the company mail your products to your mailing list, you simply put your finalized product in your online shopping cart, then select “Direct Mail” in the place where you would ordinarily choose your shipping method. You will enter your own address so that they can send the remainders to you after the mailing is done.

The mailing service includes processing the mailing list, and they will remove duplicates if you wish. The mailing list is CASS certified, which entails running it through Coding Accuracy Support System (CASS) software that corrects and standardizes the addresses to help the post office deliver each piece. Envelopes are addressed with an inkjet printer, and postal presorting is also taken care of by the printing company. Finally, they will deliver the addressed and sorted mailers to the post office.

All this can be a very time-consuming process for a small business person to do. Print Place only charges an $84 set-up fee plus $24 per 1,000 pieces of regular mail; for catalogs, booklets, and calendars, the price is somewhat higher ($150 setup and $35/1000 pieces) but still a bargain for the time it saves you.

Postage is additional and will be calculated at checkout. You will need to pay for postage by credit card, cashier’s check, money order, or wire/bank transfer prior to mailing. (They charge a “convenience fee” if you pay for postage by credit card, so you may want to avoid that option.)

Should you require inserts or processing of multiple mailing lists, they will be happy to do that for an additional fee. The mailing will be scheduled to go out in just two days after your order is placed.
If you don’t have a mailing list of your own, PrintPlace can provide one that is targeted to your audience. They have access to a list of 14 million businesses or 220 million consumers, so whatever business you are in, they can find your people and get your message to them.
If you have ever spent your evenings stuffing and addressing envelopes, sorting and hauling around mailers, then you will appreciate how much time can really be saved by having someone else do the mailing for you. By having the online printing company take care of it, you even avoid the time and expense of having the materials sent to you before you can send them out.
Direct mail has proven to be very effective, even in this Internet-dominated age. Perhaps because we now get so much e-mail, it is losing its impact, whereas a postcard or letter received in the mail warrants at least being picked up, opened, and looked at by the recipient. Often they may be thrown on the desk to look at later, which is much better than being deleted from an e-mail program, never to be seen again.
Whether you are simply printing flyers or have decided to order brochures to provide clients with an annual update, consider taking advantage of this opportunity to get your message out quickly and without taking you away from all the other things you need to be doing.