Launch that Postcard Campaign Right Now with the Help of OvernightPrints.com

Postcard direct mail marketing has proven to be effective both before and since the Internet revolutionized the way we do business. Online printer, Overnightprints.com, makes it easy and inexpensive to launch your next campaign.

Postcards are ideal for direct mail because they are less costly to print than a brochure, they are more interesting than an letter, and when they arrive in the mail the recipient has the message in their hand, so they are more likely to go ahead and read it than they are to rip into an envelope to pursue what they are likely to assume is “junk mail.”

Postcard Design

Designing a postcard is easy with an online printing company. On the Overnight Prints website, you select postcards and the size you want; then you are guided step-by-step through the design process. If you have a design you want to use, you simply upload it and proceed from there. If you need a design, you can pick from one of what must be more than one thousand templates on the website. The category “boats” alone has 41 designs available! After browsing the cards in the appropriate category and narrowing down your selection to the best one for you, the next step is to select a layout for the text, and you are presented with seven options, each of which is shown on the screen with your chosen design, so you really get to see what your postcard will look like. The final step is to enter your content, and you will see each line exactly as it will appear on your card. If you prefer to modify the font, color, and size of the text, advanced edition options are available.

All that remains for you to do is to approve the onscreen proof and make your payment. Rather than having to hire a graphic designer, you now can design your own cards and with the help of the online templates, you can’t go too wrong.

Overnight Prints is currently offering 500 single-sided postcards for $19.95. That’s 75 percent off of their normal price! The coupon code is available on the website – overnightprints.com. In case you miss this particular promotion, check out the website; they run specials frequently.

You Benefit from the Competitive Nature of the Business

Competition is so fierce for an online printing company that it isn’t unusual to find outrageous deals like this. Once you start doing business with an online printer like OvernightPrints, you can sign up for e-mail notices letting you know when they change their special offers, and it is worth paying attention. Postcards are not the only thing you can get from OvernightPrints, of course. They offer a full suite of printed products. You can print business cards, order customized greeting cards, and even get self-inking stamps and custom magnets with your message printed right on them.

Competition is also intense for small businesses these days, and if you can run a great marketing campaign for one quarter of the price it would cost your competitors, then you should jump at the chance. Think about it this way; the current promotion lets you produce a piece that can be mailed or handed directly to 500 potential customers for the same amount of money you would spend if you took an employee out for a sandwich for lunch.

Even if your business is online, you may benefit from postcard marketing. Not everyone thinks to go online when they need something, and among those who do, not all know how to properly search. Experienced Internet shoppers know that the exact search terms used make a big difference in the results. Be sure to optimize your website for search engines and keep in mind all the versions of your keywords that buyers might use instead of the standard terminology that you use in-house.

Whether your business is primarily online or land-based you need to reach new customers, and postcards are a time tested way to do that. Overnight Prints makes it simple, so get on it now while you have the added incentive of terrific sale prices!