Integrate Stickers into Your Marketing Plan to Increase Brand Recognition

Kids get stickers all the time, and they love them. Custom stickers can be used in several ways to jazz up your marketing campaign, regardless of the age of your target audience. They can deliver a clever message, reinforce your branding, or add aesthetic appeal. Here are some ways to strengthen your marketing message with stickers.

Bumper Stickers

The obvious use of stickers is custom bumper stickers displaying your logo and company contact info or with a little fan declaration such as “I got my “wings” at….” A more modern approach is the window decal. Bumper stickers are almost always the same size and shape, but by designing them to be placed in the windows of vehicles, any size and shape (within reason, of course) is possible. Many online print shops can do a custom bumper sticker for a very reasonable price.

Clings

Not exactly stickers, clings are printed on a thin plastic that sticks to glass and other smooth surfaces without the use of adhesives that often leave a residue. Many people are willing to put them on their windows, even though they refuse to put bumper stickers on their cars, thanks to the easy removal.

Gift Seals

If you sell gifts or any kind of breakables, actually, you have a great opportunity to enhance brand recognition and add to the perceived value of the item with a sticker. Wrapping each item in tissue paper helps to protect breakables from chipping and also makes it appear more valuable, as it has to be carefully unwrapped by the recipient or even the purchaser when it is taken home. Rather than taping it on, the paper wrapping can be held in place with a sticker that looks nice and by displaying your logo or other company message, it lets anyone watching know where the piece came from. Gift boxes can also be sealed with stickers, which adds a more polished look than tape does. Any printing company that does label printing can produce these valuable little stickers.

These are just a few ways stickers can be used to enhance your brand recognition. Give the matter some thought and you are sure to come up with many more. Attention-getting address labels? Humorous decorations? Freebies for kids (young and old)? …