Design Posters that Market and Promote Your Special Projects

Posters are one of many products that companies such as yours use to excite and inform their public. From small posters that can be hung up on bulletin boards to large ones hung from buildings, posters are a great way to reach a large audience.

Since posters are generally large scale, it is best to use them sparingly; no need to overwhelm people with a constant barrage. Instead, use your posters to promote special events, pass critical information and energize.

Offset Printing Is Ideal for Posters

With a variety of paper and coating options, offset printing can create posters in just about any size. The advantage of offset printing is that you get incredibly crisp images that can go right to the edge of your paper, and you can get that quality for a very low price.

Offset printing jobs are produced by gang running. That means that many posters are printed on one sheet. This allows printers to produce posters quickly and affordably. You can run as few as 50 posters or as many as 100,000 – the only limiting factors are your needs and your imagination.

Remember to size your project appropriately. A 4’x3’ poster on an office wall is overwhelming, and a mini poster on the side of a building is too small. You want to attract attention, not provide unintentional amusement.

Small Scale Production

Every once in a while you may only need a few posters. In this case consider having digital posters made. As long as you don’t enlarge your graphics too much a digital printing job will work very well for small quantities, and it will be cheaper as well.

Custom Posters Make the Grade

One of the biggest advantages of posters is that you can really customize them to your purpose. With software that allows you to upload your own graphics and text, templates that help you set them in place and a patient, knowledgeable staff to assist you in creating the perfect product, you know you will get exactly what you want.

Custom products help you brand your company better than anything else. From flyers to business cards, promotional give-aways to bumper stickers, everything you create for your company should blend seamlessly.

The Best Way to Generate Consistent Products

Take the time to create a set of masters. Get your logo developed in high resolution so it can be scaled up and down without looking grainy. Come up with a slogan or motto that you use in almost every context. Think about the look you want so that each time you design a product it conveys that indefinable “something” that represents your company.

Create a Print Master File
Once you have designed your logo, motto and other staples, create a print master file. That will make it easy to pull together any printing project you need on short notice. It will also increase your consistency as you won’t be using different materials for different projects.

Posters are very effective when used properly. If you aren’t certain about running a marketing campaign with posters, consult with a marketing professional. They will help you get your promotional efforts on the right track.