Design 2 or More Brochures for Directed Marketing

Every business needs to seriously consider their marketing plan, not just once in a while, but all the time. Brochures are one of the best ways to present your ideas, goals and services to your customers. They are easy to customize, offer a reasonable amount of space and encourage repeat business, if done right.

Why More than One?

There are several reasons to have more than one brochure, but you absolutely want to have at least one.
1. Tailoring the goals of each brochure means you can target your marketing better.
2. Once you have written copy it is simple to make small changes and re-purpose it.
3. Keeping the same template between brochures encourages a feeling of comfort for your customers, and also simplifies the process of designing new brochures.
4. Different marketing campaigns require different brochures.

When Planning Your First Brochure Printing Where Should You Focus?

The first brochure you make will likely be the hardest. There are issues of layout, wording and graphics to consider. This brochure should be informational – tell your customers and future customers exactly what you can do for them and how. Keep your paragraphs short, on target and concise. People don’t want to read more than a couple of sentences.

Select 2-3 graphics that really pop and make sure your logo is front and center on the first page people see. If you need help, ask for it from your online printer.

Expanding Your Brochure Line

Once you have your informational brochure printed it is time to think about other options. How about using a brochure for a mailing? You get a lot more information into the hands of potential customers for a few cents per copy.

Keep a brochure by your check out area. Use this one to promote upcoming events, membership benefits if you offer them, or suggest that your customer share the brochure with a friend.

Color Printing Makes a Better Impression

You can print a black and white brochure, but why would you? There is no question that color sells better. Not only does it generate greater interest, it just looks better. You will pay a bit more for color but if it brings in even one new customer it pays for itself. If you use your brochures for mailings, color makes all the difference between the mailer being dumped in the recycling bin and actually being read.

Shop Brochures Online for the Best Price

There are plenty of online printing services that print brochures. The most common brochure is a tri fold or z-fold, but you don’t always have to go with this format. If you need to present more information in a brochure consider going with a quad fold. Want a brochure that looks more like a pamphlet, select a center fold.

One of the best ways to create a professional looking brochure is to ask for help from the professionals at the printing service you select. They do this for a living and know the best ways to format, organize and develop a line of brochures that help you promote your business.