5 Ways to Make Stickers Work for You

Stickers are just plain fun. If you don’t believe that, ask a kid. They will explain to you that a good sticker and that means a colorful one that is preferably in a cool shape, is always a treat. Since stickers are also very inexpensive, it just makes sense to incorporate them in your marketing labors.

Use Custom Stickers Instead of Standard Ones

The first thing you need to do is to get your own company’s custom stickers printed. That means finding a reliable online printer and working with them to have your stickers made. Consider using a die cut shape. They are more interesting and will gain you more attention. Once you have your stickers, consider the following uses.

1. Use them on mailings – Instead of using address labels, use your stickers. Not only does that make your mail easy to identify, it grabs the eye. Every company uses standard mailing labels, but this is much more fun.
2. Stick them on plain folders – Custom folders can be a bit pricey, and even if you are making a presentation you can use bulk folders if you dress them up a bit. Place your company sticker front and center, and your brochures, sales sheets and flyers inside and your packet is ready.
3. Hand them out – It may seem like such a simple action, but handing out your stickers is a great way to get them distributed. If you have a client that really clicked with you and wants to share your name with friends, hand them a few of your stickers.
4. Put them on Freebies – Whether you are handing out water bottles or notepads, if you are representing your company at a convention or business gathering, put your stickers on the things you are passing out. Not only will it make it simpler for those people who want to get back in touch with you, it is nearly free advertising for you.
5. Use them to promote good feelings – if you have an up and coming company you want to be seen. Join those who are sponsoring a local event. Many zoos have a Halloween night, townships have races, charities look for assistance, no matter what you hand out make sure your sticker is on it, front and center.

Online Label Printing

You may think that labels and stickers aren’t actually the same thing, but barring a difference in the way they look, they are fairly similar. They are not necessarily interchangeable though, since stickers should be, to some degree, water resistant. In general you will keep labels for stationery and stickers for promotions, but there is no reason not to go for a multi-use product and just get stickers instead.

Digital Printing or Offset?

The two methods of printing you will find are digital and offset. Digital works best for small batches of up to 1,000 copies, whereas offset printing is mostly used for larger batches. Both processes have specific advantages, so if the question comes up it is best to speak with your online printer and see what they recommend specifically for your job.

Stickers are a useful tool in any marketing campaign, don’t leave them out of your plans.