5 Techniques to Make Effective Brochures

If you are an entrepreneur chances are you have already heard that brochures are an essential marketing tool. Not only are they the perfect way to pass information to customers and interested individuals, they are compact, easily adapted and approachable. Here are several ways you can make your hand outs even more useful.

Order Brochures for Specific Events

You should already have a standard brochure or two that you use in your day to day business. When something special is coming down the pike it is time to make up a new brochure just for that event. Make sure you generate excitement with this type of brochure. Talk up your event; let people know that you are jazzed about it. Encourage them to participate.

Ask for the Sales You Desire

One of the most common mistakes people make in business is not asking for the sale. If you don’t ask, your customer may just assume you aren’t all that interested. The goal isn’t just to tell them what you can do for them, ask them to allow you to do it. It sounds simple and even silly, but it’s true, people want you to ask them to give you their money.

Include a Keeper

Brochures are easy to read and just as easy to throw away. Consider placing an additional item in your brochure that your audience will keep. A refrigerator magnet, a sticker or an attached business card will help you maintain a presence in a potential customer’s mind.

Use a Good Writer

Do you write well? Is your writing professional, clear and approachable? If it isn’t, spending a few dollars to hire someone who will take your ideas and make them sing is a worthwhile investment. People hire writers for everything from speeches to blogs; why not get one for your brochures as well?

If your text is boring there is no graphic that will save you. If you make spelling and grammatical errors, people will assume you are either lazy or uneducated. This isn’t the message you want to send.

Use Color Printing

Brochures are a visual media; color printing helps make that statement more clearly. You don’t want color on every section of your brochures, but you do want at least some color. Color attracts attention. When people sort through their mail they notice things that have color first. If you use your brochures as mailers then you really want customers to notice you.

With these five techniques you will be able to create the kinds of brochures that pull in the reader and get the sale. Of course one of the goals is to obtain the sale subtly, which makes your text critically important.

Get Brochures Online

If you don’t have an in-house staff that specializes in marketing materials, going online to get your brochures designed and printed is particularly smart. The larger print services have customer service specialists who are trained to help you create the most effective promotional supplies for you.

With great prices, exceptional service and quick turn around, your brochures will be the toast of the town; or at least they will help you get the sale.