4 Ways to Use Flyers to Promote Your Business

Flyers are a common and inexpensive way to get the word out about your business. Online printing services make it even cheaper than using local printshops for getting your face or message out in the community. Another benefit of using an online printing company to produce your marketing materials is that they usually have experts on hand to help with the design and layout of your products, often at no charge. Here are some of the ways to use flyers to promote your business:

Handouts

Trade shows and free public events offer a chance to get out and meet prospective clients face-to-face. Make sure they leave with business flyers in hand so they will remember you and have a reminder about who you are and what you do when they get home. A business card is the traditional way to do this, but supplement with something that’s more visual and attention-getting; then they won’t have to try to remember why they have your business cards.

Posters

Flyers serve beautifully as small posters. Put them up in windows and on bulletin boards. You’ll usually need to get the proprietor’s permission, but the time invested is worth it: you certainly don’t want to print flyers and spend the day distributing them, only to find them being taken down as soon as you leave.

Stuffers

Businesses and trade groups often give out plastic bags that are preloaded with “goodies.” Pens, pencils, and magnets are common stuffers, and they are always accompanied by flyers about the sponsors. If you are a member of an organization that promotes this way, be sure they have lots of cheap flyers and business cards of yours ready to give out.

Mailers

Flyers about upcoming events can be included with mail that is going out, or they can even be folded and mailed without having to be stuffed into envelopes if you plan ahead and design it in such a way as to have a properly-placed address panel.

Business flyers don’t have to be boring. Online printing companies offer full-color printing on good quality stock and can easily use your photographs or graphics in the design. Many online printers even have templates on their website, so you can go in and design the layout you want with their software. The above are some widespread ways to use flyers. Small print runs can be done to make flyers specific to events or times. Look into online printing companies for your next flyer printing. You may find you can save money and get a better product that way.