3 Ways to Use Postcards to Promote Your Business

When you think of postcards you may not really think of them as marketing tools. They are, however, a very valuable way of getting your message out to the public without committing a lot of money to a single marketing effort. Let’s look at how to create an effective postcard and how to use postcards to your advantage.

Ready to Print? Master the Following Techniques
Postcards are small, but they can carry a large message, if designed correctly.
1. Keep text to a minimum. No more than a couple of sentences should go on a postcard, although you can use an easy to read but fun font.
2. Use one graphic. Too much visual information will distract from your message, not add to it.
3. Include contact information. Phone number, email address, physical address and website address should all be placed on the postcard – in a font that is large enough to read easily.

Create a Direct Marketing Mailing

Once you have the basics down, designing a postcard doesn’t take too much effort. Make sure to look at the different choices available. Always pick color printing if you can afford it. A color postcard is more likely to get attention. If the printer offers a mailing service, consider using it; it will save you time and money in the long run, and you can rest easy knowing that your postcards are getting where they should with no more effort on your part.

A standard postcard is usually fine, larger ones may stick out more, but they don’t necessarily get you enough of an increase in business to make up for the added costs of printing and shipping. You can also turn a postcard into more than an advertisement; it can carry a personal message as well.

Greeting Card Printing Disguised as a Postcard

As said before, postcards are financially expedient ways to pass information of all sorts to your customers. They are also easy to adapt and can be used as greeting cards from time to time. Customers like to feel important to your business and a great way to keep them involved is to send them a thank you when the holidays come around.

Use a colorful postcard to wish your customers a Happy Birthday or Happy New Year and include a small coupon to get them back in your store. Providing value, not just junk mail, increases your clout and encourages your client base to think of you first when they are shopping. Just including a coupon encourages your customers to keep your postcard around until they use it, which means you stay in sight for a while with no additional effort.

Use Postcards Instead of Flyers

Flyers are undeniably flimsy. Postcards are much sturdier and more likely to survive being placed under a windshield wiper, in a shopping bag or being handed out in a promotional blitz. With their brief format they carry your message in a direct and simple fashion.

Postcards are just one of the many forms of printed marketing materials you should be using to promote your business. Brochures, business cards, promotional items, signs, posters and flyers should all be part of the coordinated effort you are making to put your company at the top of the charts for all customers in your area.