3 Reasons to Update Your Business Cards

Business cards are vital to the success of most small businesses. Even if you do business online, you should have business cards that you can include with orders you send out so that your customers will have an easy way to keep your contact info handy.

Design Your Cards to Be “Keepers”

In a society where junk mail abounds, you want your communications to stand out. Make your business cards interesting and valuable in some way so that your more organized customers will file them with their business card collection, and the others will at least toss your card in a drawer rather than throwing it away. Business card printing has moved way beyond the standard black ink on white stock with only your name, position, and company address. You can print on both sides of your business cards and using photographs is becoming increasingly popular, so why not use the back to display some of your work? Alternatively, you could print a 15% tip chart, small ruler, or appropriate quotation that you customer would want to refer back to.

Make Sure You Are Easy to Find

Online shoppers may have your site bookmarked but if not, they are more likely to use a search engine next time they need your product. If they don’t recall the exact name of your company, they are probably going to search for the product name, and you do not want to depend on your search engine ranking to get reorders from your existing customers. If you aren’t sure that you really need them, order some cheap business cards and see if they don’t make a difference in how many repeat customers you have.

Basic marketing courses will tell you that making the first sale to any customer is much more expensive than future sales, so your existing customer base is your gold mine and should be treated with care. Make sure they are reminded of who you are and what you have to offer. Many customers are likely to develop a sense of “brand loyalty” and continue to do their repeat orders with you but not if it requires more work on their part to do so.

Stay Relevant with an Updated Image

In this economy, just about every industry has become very competitive. The last thing you want is for your image to become stale and dated. If you are in any kind of style-influenced business, then informing your customers that you are current is very important. Online printers such as Vista printing make it extremely easy – and even fun – to design new cards. You can order inexpensive cards by the single box (250 cards) and use the same design template with a new photograph when it’s time to update your look.

Thanks to online printing companies, you don’t need a graphic artist to create business cards. Any business person can easily do it themselves and can also change their cards quickly and at a very small cost. There’s really no reason not to have terrific business cards, so if yours aren’t quite what you’d like them to be, get online and do some checking around. You will find that there are numerous options that fit both your skill level and budget.