3 Creative Ways to Use Postcards in Your Business

Postcards are a great way to promote your business and keep in touch with your customers on a regular basis. While you can use them simply as postcards, you will be missing out on a variety of promotional ideas that will help get repeat business if you restrict yourself to that.

It costs a lot more to send a flyer – which requires full first class postage – than a postcard. A flyer will cost you $0.44 while a postcard only costs $0.28. If you send out 1000 of each the difference really adds up; $160 isn’t chump change.

Business Cards in a Larger Format

One of the things you can do with your postcards is to design them as if they are mailable business cards. Your business card is your way of introducing yourself and your company to new individuals. Cheaper than sending a flyer and more informative than a phone book ad, postcards can carry all your contact information and more.

Promotional Offers

Many promotions get lost in the shuffle of the daily mail. Postcards, which are more sturdy, can be colorful and are easy to hold on to, give you a chance to promote a new product, send a coupon or advertise a number of other things. The smaller size is really an advantage here since people are very reluctant to clutter up their homes or day planners with full sized sheets of paper – no matter how good the offer.

Build Excitement

When your company is involved in something exciting, use postcards to tell your existing clients about it first hand. Are you starting a new line for the fall? Send a postcard in fall colors. Do you have a new location opening up? Let them know that you are available to serve them better. Is there a special seminar or event that is just for people in your “opt in” list? Make sure they know about it and that it is an exclusive affair. Everyone likes to be special.

Greeting Cards for Any Holiday

It has become very common for businesses to send out holiday-oriented greeting cards to clients. Frankly, that can really add up. Postcards allow you to create a fun, simple greeting card that relates to a variety of celebrations; from birthdays to Christmas. Since the costs are lower you can send them out more frequently, keeping your business in your customers’ minds.

Printing Online Offers Great Flexibility in Format

If you combine the advantages of online printing with a postcard format you get both price benefits and creativity in one package. With comprehensive design services offered to customers, online printers can create not just postcards, but a whole product line of promotional products that will help your business grow.

One of the most popular products offered at this time is a die cut postcard. While not every company offers these cards, those that do, allow you to create a truly unique presentation. It is important to select an appropriate die cut for your campaign.

For example – If you are celebrating your business’ 5th anniversary, a card in the shape of a 5 makes great sense. If you have an IT business, using a dog bone cutout is just strange. With hundreds of shapes to choose from, you should be able to select something appropriate and fun.

Make sure that you don’t rely strictly upon postcards to pass the word to your customers though. While cards are wonderful and immensely flexible, they are only one small part of a successful marketing campaign.